A 404 error page is the result of a user requesting a page from an address that does not exist. When this happens, the server returns a 404 HTTP status code. Because status codes are typically invisible to users, servers also show an HTML page with an error message. Often, the error pages are bland […]
Here are some of my takeaways from the content challenge Even though the assignment did not require completing the SEO of the page, it is still very interesting to see how simply creating thorough yet concise content can result in good SEO. Based on the Yoast SEO plugin, just starting with a relevant title, description, […]
A 404 error page may be an inconvenience for the customer, but that doesn’t mean a site can’t use it for their benefit. A site can maximize the users experience, and their 404 error page by creating it to be unique and relevant. Every brand/site has a personality. Showing your site’s personality on a error […]
One good and simple way to get content onto your website is through newsjacking. Newsjacking is the process of injecting your ideas or angles into breaking news, in real-time, to generate media coverage for yourself or your business. People are hungry for different opinions on breaking news or for opinions similar to their own. Below […]