Yup, you heard that right, you can make the second largest and most widely used search engine in the world work for you and your small business. Cool, right? The blog below is going to lay out a few tips, assuming that you and your small business realize the importance of posting online content about your business to YouTube. However, I will take a minute and highlight the incredible importance of using YouTube in your business.
As mentioned above, it is the second-largest search engine in the entire world. Everybody knows the statement “google it”, however searching for something on YouTube is equally synonymous. “Dr. Google” often times is referring right to YouTube. If your small business isn’t already maximizing its presence on YouTube and that content – then it is time to start. And here is how:
Research popular keywords/topics on Youtube
This one is very easy to do with the “trending” tab on YouTube. Find popular trends on YouTube and look for ways to cater your content to what is catching right now. Is it a video style? Is it a type of video? Whatever is rolling across the internet right now, find a way to maximize it!
Optimize your video titles AND tags
The title makes sense, name it something that both humans and algorithms will find useful and interesting. However, do not skip out on or forget the tags you have under each video. YouTube will index these tags, and a video lacking tags – good tags – will be left in the dust without any eyeballs at all.
Use strong calls to action – not clickbait
The above is not my image and can be found here. However, what it does point out is the ramped (!!!!) overwhelming use of clickbait on YouTube. It is infuriating to use, frustrating to avoid, and with so many creators clearly just looking for clicks, you can stand out by not being one of those creators. “8:01” refers to creators making videos specifically for higher ad revenue. Videos over 8:00 minutes make extra money, and when a creator is combining an 8:01 long video with a clickbait title, it is clear they don’t care about the content — just the money. Don’t be one of those people.
Keep track of your YouTube Analytics
Last, but most certainly not least, keep an eye on the numbers given to you. This is another post in itself, waiting to happen, but take the time to learn your analytics and understand who is watching your videos when and under what conditions. Use of this tool can make or break your channel. Another post will be released soon with more details on these tools, but for now thanks for reading and processing the beginning baby steps on how to leverage YouTube and make them – work for you.
3 Responses
This is great! And rather interesting. Your use of the image portrays the portrait you’re trying to paint with brutal accuracy, and now my eyes hurt. Good content and titles too.
I like your use of a featured image on this post! Good note about keeping track of your analytics. Although this can be boring at times, it is important to stay consistent with tracking your data and using it to improve your content.
I appreciate your clarification on clickbait. Many people think clickbait is their best way to get views and optimize their videos but that simply isn’t the case. I like how you ended with the point of staying up-to-date on the analytics. This encourages users to stay involved in their YouTube analytics rather than setting up a video and just letting YouTube do all the work in the background.