Improve Your Search Ranking and the Visibility of Your Business
By following a proper Google My Business SEO checklist, you can greatly improve your business’s search ranking and overall visibility.
When a prospective customer searches for products and services your business offers using related keywords, first, you’ll see Google ads, then Google’s local 3 pack, and after that, the organic results.
By creating a Google My Business profile, you have a better chance of making the top 3 local results, Google Maps and local finder, which will, in turn, give your business more exposure and leads.
Enhances Your Customer Support and Engagement
With a Google My Business profile, you’ll be able to respond more quickly to comments and questions about your products and services, and address negative or positive feedback.
Furthermore, customers are more likely to work with businesses they can easily contact, so with your shared information, it makes it easier for them to call you to ask a question or make a complaint.
Boost Sales and Traffic Volume
With local searches resulting in purchases 28% of the time, it’s a no-brainer that having a Google My Business account can positively impact your website’s traffic. Naturally, when people search for products or services your business offers, they’re most likely to click on your website to learn more about you. With an effective landing page and CTAs, they’re also more likely to complete a goal.
It Helps You Reach a Wider Audience
With an up-to-date Google My Business profile, you’ll be able to attract and engage a broader audience, a feat that would be difficult to achieve without running ads.
Establishes Your Brand as a Business Authority
As a result of the reviews, your business’ appeal to prospective customers is positively impacted. For example, a 4.7-star review depicts that your business is great at what it does, and as such, people are more likely to buy from you.
4 Responses
Hi there, I think that your post of having a google my business profile is super helpful and the reasons that you gave were specific and to the point. I especially agree with enhancing customer support and engagement. You will be able to timely with your response and help those needing it.
Your post on the benefits of having a google my business profile was very helpful. All your reasonings were very specific and informational. I learned a lot from this post.
This post was very informative. I think it is very important for business to take advantage of this tool.
Definitely! It’s amazing how much Google My Business can amplify your visibility and streamline customer interactions, boosting both traffic and sales effectively.