How to Make a Effective Landing Page

First impressions are one of the most important aspects of building status in the business world. There is no difference with online sites. A landing page is the fist page a viewer will see or come across from the link they have accessed. Whether your site is for information, e-commerce, or entertainment, here are some tips on how to create a create first impression through a landing page.

The Three C’s (Clear, Compelling, Concise)

When creating a landing page, you have to ask yourself what the goal of the page is. When creating the page have that goal in mind and make it easy for the customer to achieve that goal. Whether it is a call to action making a purchasing decision or just trying to get people to scroll, it needs to be an easy and clear next step for the user. The next of the 3 C’s is compelling. When creating a compelling landing page, it is important to keep in mind the search intent of the user. Think of why the user is visiting the site and create compelling and relevant content to guide the user in their experience. The last of the 3 C’s is concise. This one is especially important for sites that are e-commerce. When creating a call to action it needs to be clear and concise. If the user is overwhelmed with content it will be easy for them to stray away from the call to action.

Creating a Theme

Every website has it’s own theme whether it is good or bad. A page can have it’s own theme as well. A good landing page is organized and flows together well. A page that does not follow a consistent theme will often distract the user and take them off the track the site was created for.

These two tips are simple but you see way to many sites that don’t follow them. Creating a landing page that keeps the users interest in mind will always lead to success.