In today’s world of online sites competition is greater and more fierce than ever. Analytics are on the rise and are one major way you can create an advantage over some of your competitors.
What are the Benefits?
Yoast SEO is an attachment or plug in for sites that are created on WordPress that measures data on your site, and gives you suggestions on how to improve your site.
The biggest benefit of using Yoast SEO is improving your on page search optimization. When creating content, Yoast will provide suggestions on what you can do differently to improve that page. Instead of posting the content and figuring out what you could do better, Yoast SEO allows you to “fix” the issues with your page before it ever reaches the public. On the other hand, Yoast SEO does offer insights on how your content performs. It can be extremely difficult to figure out the “whys” of a website without using a tool, Yoast SEO is one of the most dependable plugins available.
Another cool benefit is one I have used a lot. Yoast SEO provides a readability analysis based off of the fluidity of your content. The plugin measures sentences and other things in your content to judge how easy it will be for your readers to follow. When creating content, it is important to have it flow smoothly. This tool is extremely helpful and simple to use!
2 Responses
Great post! Obviously Yoast SEO is very familiar for us, but foreign for many people, but you did a good job explaining what it is and what it does.
This is a great post that clearly lays out the helpful features of Yoast. I like how you emphasized the importance of ensuring that websites are mobile-friendly.