Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that someone searches for to find content – what Google calls ‘search queries’. If you take everything you have on a page, and narrow it all down to mere words and phrases, those are your keywords.
Strategies for Keyword Optimization:
Begin by conducting a keyword research to identify terms and phrases that are relevant to your content and are used the most by people who search. Tools such as Google Keyword Planner, SEMrush, or Moz Keyword Explorer can help uncover popular keywords, search volumes, and competition levels.
According to the Boston Matrix, there are 4 different type of keywords:
Dogs: low keyword performance, low keyword growth potential.
Question Marks: high keyword growth potential, low performance.
Cash Cows: high keyword performance, low growth potential.
Stars: high growth potential, high keyword performance.
After you identify your keywords using the keyword tools, strategically place keywords in areas of your content, including titles, headings, meta descriptions, and throughout the body text. However, avoid overstuffing keywords, as it can harm readability and trigger search engine penalties.
Keywords serve as an important element to increase the website SEO and the discoverability of the content online. By understanding the keywords that have the best growth potential, the highest keyword performance, and the lowest competition, website creators can use keywords to attract more visitors to their websites and deliver good content.
2 Responses
Keywords really are key in linking users to the right content. It’s all about finding the right balance between using them wisely and ensuring the content is genuinely useful.
This is a really helpful post that centers on a huge aspect of SEO. It’s cool how we can use AI tools to brainstorm keywords as well!