In order to provide AI-generated results to many search queries, Google has developed Search Generative Experience (SGE), which appears at the top of search engine results pages. As it continues to emerge, this tool will no doubt transform how users interact with the search engine, as well as how sites are optimized to generate traffic.
How does SGE work?
Google’s Search Generative Experience delivers concise answers to the search queries of users, along with relevant visuals and conversational engagement to support the answers. Unlike ChatGPT, this tool allows you to perform a search on Google to receive AI-powered results. Additionally, it includes relevant links to the sources that were used to answer the prompt, allowing the user to explore further into the topic. Rather than a search engine, Google is evolving into a conversational assistant that is able to respond to user queries in a human-like way. The algorithm is beginning to understand and even anticipate the needs and intent of the users.
How to prepare?
While this tool is still in the process of creation, you can begin to optimize your websites to prepare for its release. First of all, you should focus on creating content that directly and comprehensively responds to specific user queries. Relevance is the key. Additionally, you can focus on creating content that includes the following: opinion, analysis, direct language, niche authority, new information.
Source: https://www.semrush.com/blog/future-of-seo/?kw=&cmp=US_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=683861103833&kwid=dsa-2263819780519&cmpid=18348486859&agpid=156312208213&BU=Core&extid=112375198213&adpos=&gad_source=1&gclid=Cj0KCQjwxeyxBhC7ARIsAC7dS3-YmzRkf6jEOSo3qHdCCPCMAwg53TDinmhSWWoPp-lGV5AbMsfUHpMaAugXEALw_wcB
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