There are a variety of factors pushing SEO towards a more user-centric, ethical, and technically advanced approach. First of all, the increasing use of machine learning in search results allows them to comprehend user intent more efficiently. Google has also adopted the E-E-A-T strategy by prioritizing experience, expertise, authoritativeness, and trustworthiness. Additionally, artificial intelligence is causing SEO to be more conversationally-based.
By taking advantage of the following trends in SEO, you can rank higher, generate more traffic, and connect with more users.
- Google Search Generative Experience (SGE)
- AI-powered search experience
- becoming more ubiquitous
- changes how sites are optimized to generate traffic
- gives concise answers to enhance user experience
- provides relevant visual content
- conversational engagement model
- Zero-Click Searches
- user doesn’t click on any results given
- Answer Engine Optimization (AEO)
- optimizes content for answer engines
- synthesizes information to answer conversational queries
- Focus on topical authority
- becoming a go-to source for niche information
- search engines prioritize content that demonstrates authority
- authority = experience, expertise, authoritativeness, trustworthiness (E-E-A-T)
- Video SEO
- increasing demand for video content
- New search engine ranking factors
- prioritization of trustworthiness (“expert” content)
By considering these six major trends in the world of SEO, you can prepare your site to rank higher in search results.
Source: https://www.semrush.com/blog/future-of-seo/?kw=&cmp=US_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=683861103833&kwid=dsa-2263819780519&cmpid=18348486859&agpid=156312208213&BU=Core&extid=112375198213&adpos=&gad_source=1&gclid=Cj0KCQjwxeyxBhC7ARIsAC7dS3-YmzRkf6jEOSo3qHdCCPCMAwg53TDinmhSWWoPp-lGV5AbMsfUHpMaAugXEALw_wcB
No Responses