It’s just the thing in that top bar? Why does it need to be anything special?
Well, imagine you buy a storefront in a run-down area with very little foot traffic and the only customers you get are those looking for the bathroom. They just happened by but aren’t looking for what you’re selling.
Now imagine you have a storefront in a super busy mall. You have tons of customers walking in and buying because they know you have exactly what they’re looking for. This is what the right domain name can do for you.
Choosing the right domain name is like choosing the right location to set up shop in the real world.
Tying this together with domain names: first impression count. Your domain name is like your storefront location and sign, it’s the very first thing people see. Make it in a relevant location and ensure that it is indicative of your brand.
It also needs to be accurate to build trust. If someone walks into a store with a sign that says “Traditional Haircuts for Long Hair”, and the store is actually for grooming long hair cats and dogs, you can imagine the confusion. While “technically” the sign didn’t lie, it hid the true purpose of the store. Be sure to display an accurate representation of your content.
The number one thing marketers can agree on is the need for brand recognition. Consistent names, colors, and messages in every aspect of your content are key. Your storefront has a name. You keep that name in your ads and your social media accounts so it only makes sense to keep that name in your website as well.
No Responses