In the expansive world of the internet, mastering the practice of link baiting is crucial in receiving page traffic, especially when countless other websites are competing for the same attention. Link baiting is a useful tactic, even though at first glance the phrase looks like a deceptive tactic. So what exactly is link baiting?
Link baiting is the tactic of creating content to attract links from other websites. This will signal to search engines that your website’s content is relevant and worthy of having a higher ranking. If link baiting is done correctly, your website’s visibility, credibility, and authority will be increased if done effectively.
Below are some useful tips to create content that includes link bait. These were provided from Professor Sweet’s Search Engine Optimization Class.
6 Steps in the link baiting process:
- Develop a Strategic Content Concept
- Connect with a well-known internet publisher or blogger and give them an “exclusive” before you publish it
- Prepare your content for immediate and long-term success
- Promote your content actively to other publishers, bloggers, and relevant sites
- Extent your reach through the leverage of online promotional tools and platforms
- Check your research
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