A pro tip for successful content development is to continually return to the question of “what drives my audience to search?” We want to create content that meets the demand of that search. Let’s look at why people consume content in the first place and how that can guide us in successful content creation, The […]
Trying to figure out how to boost your local search? A Google Business Profile (GBP) is for you! A GBP allows you to customize the way your business appears on Google Search and Maps. It also allows you to share more descriptive information and image preview then if google were to do it itself. Here […]
Rich snippets are a powerful SEO tool that often can be overlooked. It is small piece of summary data, using HTML markup, that any user can expect to see on a page. Google displays the marked-up content in the organic results of the SERP. Find the example below of a review rich snippet for a […]
I’m sure we’ve all faced the frustration of being met with a 404 page, rather than the answer to our search query. What if there was a way to lighten that frustration and redirect our users to try again? Try a custom 404 page! 404 pages are the server’s way of telling us that the […]
Link earning is one of the most influential techniques in SERP ranking behavior, and one way to earn links is through what is known as link baiting. Link baiting is the process of leveraging authoritative websites in your industry into sending traffic and links to your site. How to link bait: Content is what meets […]
Why would optimizing a website even need to worry about the experience of the user? Because the end user of a site is the most important consideration when building a site! And if the user experience on a site is poor, their actions on the site will reflect that. But if done well, the user […]
Backlinking is a great way to attach yourself to the credibility and authority of another site. This is especially useful if the website is actually credible and trustworthy. To figure this out, extensive research is needed to make sure these websites are what they say they are. Another great use of backlinks would be other […]
When creating and optimizing it for Google’s SERP (and subsequent search engines), one must know how to measure whether or not the efforts were worth it or in vain. This is where metrics, my personal favorite part of SEO, comes into play. Below ar 5 different metrics you can use to effectively optimize your website: […]