Trying to figure out how to boost your local search? A Google Business Profile (GBP) is for you! A GBP allows you to customize the way your business appears on Google Search and Maps. It also allows you to share more descriptive information and image preview then if google were to do it itself. Here is an example of GBP below:
Here are some tips for optimizing your local search through Google Business profiles:
- Add pictures, posts and other helpful content. Make your GBP stand out among others showcasing your products, services, and personality of your business.
- Write content pertaining to local interest, including content that doesn’t directly promote your business. What is good for the community? Share local events, and news.
- Improve internal linking structure by linking relevant pages within your website to provide your visitors with easy access to information about your business.
- Use local and regional language in title tags, description tags. This will help improve your visibility in local search results.
These action steps can help you to rank for local search queries, remember to keep your GBP up to date to ensure it portrays accurate information for Google to index.
2 Responses
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Great post! Google my business has been super helpful for my employer’s company!