Rich snippets are a powerful SEO tool that often can be overlooked. It is small piece of summary data, using HTML markup, that any user can expect to see on a page. Google displays the marked-up content in the organic results of the SERP. Find the example below of a review rich snippet for a recipe.
Rich snippets can be used for different forms of content including:
- Creative Work – book, movie, music recording, recipe, Tv series
- Event
- Intangible
- Medical Entity
- Organization
- Person
Some of the advantages of using rich snippet in your SEO practice include its attention-grabbing format and enhanced user experience. Rich snippets create a more “qualified” or “filtered” search for users which can help lower bounce rates and increase conversion. They allow a more informed preview of your site allowing users to have a better prediction on if they will find what they are looking for on your site.
Mark up your HTML, implement those rich snippets, and increase your conversions!
2 Responses
It is apparent you have done your research. I really enjoyed this read, it was also really well-written and coherent. Keep up the good work!
Great post! This is a great use of the image, and it is really helpful to keep the focus on the topic of the page!