Rich Results and Rich Snippets

In the online world today, one of the key factors of success is defined by the ability to be distinguishable from the rest. A strong start for businesses to distinguish themselves and their websites from the competition is by utilizing rich results and rich snippets. Rich results are results presented on the search engine results page (SERP). Results can draw the attention of users more effectively than regular SERP format, increase the likelihood of a click through, reduce the bounce rate of a website to ensure the business is receiving more qualified or filtered traffic, and function the way a long link works in this psychology of conversion. Rich results also are used by search engines To help comprehend the specific content on the page which will increase the site’s relevant search results. Rich snippets defined in class are a summary of all data using HTML markup that a user can expect to see on a page. Some of the best tips for utilizing rich results and snippets would be to use a general WordPress schema plugin to markup content. Businesses should consider specific schema plugins for various purposes, such as site reviews. Businesses should also ensure that the same content that is implemented on their site is also visible to users on the page. Businesses should absolutely incorporate rich snippets into their SEO strategy as they provide the opportunity to incite more clicks and strengthen their online reputation.