There are multiple link earning tactics businesses should consider when attempting to earn links and clicks for their site. These are some of the few best examples:
- Create original digital assets: Examples include photos, infographics, digital tools, and datasets. These can be discovered through research and detailed guidelines. Businesses should also keep in mind the broad principle, which is to research the kinds of digital assets that content curators are writing about and recommending to their audiences and find a sweet spot for your topic or industry.
- Conduct interesting interviews: Businesses can discover more websites to link to through text interviews along with video or podcast interviews.
- Long tail content distribution: businesses should create content that is based off of their targeted long tail keywords and repurpose them into several content formats. They can upload them where it is appropriate to generate more traffic to their site (YouTube, SlideShare, forums, etc.) It is also recommended that long tail keywords are promoted throughout social media to broaden the range for searchers.
- Businesses should also give a testimonial for a site that contains relevant content and greater authority to increase trust and their reputation among users.
- Businesses should also incorporate republished posts or comments on additional relevant and viral content from other social media platforms on their site.
- Reverse engineer with competitor links: in order for businesses to maintain a unique and outstanding social media presence, it is an extremely beneficial practice to compare their sites content with that of their competitors. Till provide the business with data on how to properly distinguish themselves by utilizing low competition keywords and content.
- Businesses can also boost their content discovery through intentional, targeted, and paid promotions of their own original content.
- Find and answer relevant questions on forms: This will boost the business’s credibility on their knowledge of the searcher’s topic so long as they provide users with clear and concise answers to their questions.
- Maximizing the use of video: Interesting video content is a phenomenal Strategy to implement on a business’s site as videos always attract inbound links. This can be especially beneficial to the business if they can fill content gaps with videos that their competition has failed to do.
One Response
Great post! This is a great summary of what these tactics are, as well as how to use them. I think that naming these steps and putting them as H2 tags would be helpful for readability.