There are many components to optimizing your Off-page SEO, as you read on, you will discover multiple to help build and strengthen your website off-page SEO. It is used to help build authority of your website.
“Off-page SEO focuses on building credibility and authority for your website through external factors.”
Crevand Digital Marketing and SEO
1. Link-Building
Goal: Acquire high-quality backlinks from reputable websites to boost your website’s authority. How to Do It:
Guest Blogging:
Use networking to help build relationships, as you continue to define your niche, you can identify other bloggers in the niche. Build relationships with them and share content together, try to have them link to your blogs to create authority and build trust score. This is an easy way to build your Off-Page SEO.
Broken Link Building:
Use tools like Ahrefs or SEMrush to find broken links on relevant websites. As you discover more broken links, reach out to the site owners, pointing out the broken link, and suggest your content as a replacement. This gives you an in and a foot in the door. Hopefully you will slowly build more trust and score
Skyscraper Technique:
Research top-performing content in your niche. As you research this content, use it as a basis to create better improved versions of it and turn around and pitch it to other sites. This is a way to provide value and get your website out there.
Collaborate with Influencers:
This is close to the Guest Blogging point. Find influencers in your niche, continue to build a relationship with them and eventually get them to use your links. This will slowly build authority and trustworthiness.
2. Social Media Engagement
Goal: Drive traffic and increase brand awareness through active social media interaction. How to Do It:
First you are going to want to share your content on platforms where your audience is most active (e.g., Facebook, LinkedIn, Twitter, Instagram). Then you want to engage with your followers by responding to comments, answering questions, and participating in discussions. You took the time to get the followers, you are going to want to make sure you engage with them. You can also join relevant groups or communities to share your expertise and build connections. There are many social media tools you can use like Hootsuite or Buffer to schedule consistent and engaging posts.
I like the point you made about looking for broken links. I think that is one thing that people don’t want to take the time to search for but it is an easy way to get valuable links to your site. If you are willing to do the dirty work of looking, that should be a place of high reward when you are able to find those broken links.
One Response
I like the point you made about looking for broken links. I think that is one thing that people don’t want to take the time to search for but it is an easy way to get valuable links to your site. If you are willing to do the dirty work of looking, that should be a place of high reward when you are able to find those broken links.