With the dawn of artificial intelligence in recent years, jobs and other ways of business have been affected in a way that hasn’t been seen before. More jobs are being replaced with AI and there is a greater reliance on AI in the workplace. SEO is one of the industries where AI will be the new standard and AI will make SEO more effective and efficient in the future. More and more search engines are using AI give better insights to people, and companies like Google have introduced AI algorithms designed specifically for SEO like “RankBrain.” This AI powered tool allows googles users to have an enhanced search result accuracy and greater personalization for the searcher. It also uses context of a persons different searches to provide the most accurate results. This can really help marketers use specific keywords that could help them achieve a higher search ranking. Keyword research is one of the most crucial parts of SEO and it can be the difference between your site being found and it becoming lost in the sea of websites in a search engine. AI can make keyword research much more efficient and save time during the researching process. It can provide very accurate data on volume, competition and trends very quickly with high levels of accuracy. AI algorithms also help companies understand the searchers behavior better and AI allows them to track and analyze trends in consumers behavior to increase the effectiveness of their SEO and marketing efforts. One other aspect of SEO that AI could revolutionize is on-site content generation. AI can give recommendations for the design of a persons site to allow for the best chance of a high ranking on the SERP. AI will probably never replace human creativity or strategy, but it can be a powerful tool in every aspect of SEO and it can help boost your companies ranking and drive people to your website.
Sources:
https://www.linkedin.com/pulse/impact-ai-seo-blessing-curse-content-whale-5t1lf
https://www.forbes.com/councils/forbesagencycouncil/2024/02/02/ai-is-driving-the-future-of-seo-how-to-adapt/
2 Responses
I agree with you that AI is such a powerful tool at increasing efficiency and providing more detailed insights into SEO and keyword research. It is great to start with human brainstorming in order to foster creativity, but there are many ways that AI can save a company time. I also like that you pointed out that AI can provide very accurate detail on volume, competition, and trends. AI is not something that can be ignored especially in today’s digital age, so it is important to find ways we can use it to the best of our ability!
AI is such a powerful and growing tool and it usefulness for SEO is only increasing. Its ability, like you mentioned, to follow and link human behaviors and track human actions is very interesting. I really like that you mentioned AI’s accuracy with targeting and I agree that its ability to collect data is very efficient and specific. Maybe I need to adopt AI more but I resonate a lot with your statement that human creativity will most likely not be topped but I think that AI can be a tool to even increase human creativity.