When researching tips and tricks for Search Engine Optimization one statement in particular caught my eye: The 80/20 Rule. I have heard about it in my retail management class, consumer behavior class and principles of marketing class, so it must be relevant, right? A concept as simple as 20% of efforts drive 80% of results […]
When it comes to SEO, a marketer has more control over onsite optimization than offsite optimization. Once you analyze your website and realize how your website can be improved, it is easy to go in and start testing and making changes to improve your onsite SEO. Some important aspects of onsite optimization are crawlability, usability, […]