Creating a persona is about as easy as getting to know someone in real life, its all about how much effort you put into it. Getting to know someone requires spending time with them, learning about their lives, their hobbies, and their motivations. It has to be more than just a business transaction, where you put the minimal information in to send a package to your door, it is a friendship, and a mutual one at that. The next search persona you make, delve into the online lives of the people you are targeting for longer than a minute. Spend weeks getting to know them and learning how they learn and consume information, and your SEO processes will be all the better for it.
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Good job! I like how you talked about creating a persona to better your SEO results.