Blog Post #3

Keyword intent is a massive part of doing a good job with your Search Engine Optimization. Not only does it relate to keyword targeting and connecting with the users’ needs and pains, but also relates to the important part of clarifying and distancing your website from everybody else’s.

There is no easy way to know exactly what your user’s pains and needs will be and how they’ll search for it, but being intentional with your keywords can differentiate yourself to reach those questions, pains, and needs. In my E-Commerce class last semester, we had to make a website for our online business. As the semester went on we began to get more and more views on our website as we changed and evolved our website over time. As we changed it, we changed much of the language on our website to differentiate ourselves. We had to shift our social media and website goals to better meet the needs and queries of our userbase to branch out to meet them halfway.

Luckily, our shift worked. We got more online orders as the semester went on and found the pains and needs of our users by reverse searching and talking to our audience about things they want or need from us. This just went to show that changing your language and methodology as time goes on helps you to adapt to your changing user base and learn from previous mistakes to perfect your website. Sometimes you won’t hit the mark day one, but if you can continue to learn and shift your focus, it’ll allow you to find your audience’s intent behind their searches, which at the end of the day is just a big game of trial and error until you hit gold.