SEO is a lot like being a raccoon when it comes to compiling keywords for your website, you need to dig through the trash to find the treasure. Keywords/key phrases are often hard to find for your website because a lot of the keywords already have such a high search rate and the number of […]
SEO is all about connecting your business with customers. In order for your SEO strategy to succeed, you need to focus on who your potential clients are, and creating search personas is a great place to start. An article by BDOW shares an interesting perspective on the topic! Now you may be wondering… What is […]
Have you ever tried to get someone’s attention? How did you get their attention? Did you call their name? In order to get someone’s attention, you have to say something that relates to them, or something that they are. In order to get engaged people into your content, you must know your audience. One way […]
Black Hat SEO consists of a set of unethical tactics that are used to increase a webpage’s ranking on the search engine results page (SERP). Black Hat SEO will ultimately get you into trouble with Google. So, the best thing you can do is avoid them. But what are Black Hat SEO practices? I have […]