Long Tail Keywords: The Secret to Higher Search Rankings and Conversions “Long-tail keywords are used to target niche demographics rather than mass audiences. The “long-tail” refers to the search demand curve — as keyword terms become more specific and detailed, search volume becomes less competitive, but searcher intent becomes higher.” Hubspot Why Are Long Tail […]
With all matters of SEO, to be honest, I tend to be overwhelmed. I feel like there are a million things you need to remember and know and a hundred more different tools and ways to go about it. This being said, I did a search on the best tools for SEO to hopefully get […]
SEO, as we all know and believe, is a necessity and should be an integral part of a company’s marketing efforts. What about local SEO though… is it really that important to be specific to location? Reading an article on LinkedIn that demonstrates the significance of local SEO, the importance that it has in my […]
Keywords are the words and phrases that people enter into search engines to get results. They might be short and simple or they are long and complicated. Either way, the searchers want answers. Your site has those answers but how do searchers know that your site has those answers? By writing content centered around words […]
The key difference between long-tail and short-tail keywords lies in their popularity. When searching online, people often use short-tail keywords like “Amazon” or “Walmart” for broad, high-traffic queries. In contrast, long-tail keywords, such as “where can I get my Toyota CHR fixed,” are used for more specific searches. Short-tail keywords generate high search volumes, making […]
In today’s digital world, it is becoming increasingly clear that social media is a necessity for any business. Social media is a great way to connect with existing customers, but it is also a great way to attract internet traffic to grow a business as well. Social media SEO combines SEO strategies with social media […]
In today’s technologically centered world, the use of the internet is only increasing. In an article by ScienceDirect, they state that 93% of internet traffic is managed by search engines. This is a very high percentage, and because of this, the need for the optimization of search engines is only increasing. They dive into the […]
As the internet improves and changes, some SEO and keyword strategies become outdated. Here I’ll detail some older keyword strategies that you shouldn’t bother putting putting any effort into. 1. Keyword Stuffing Sites used to pick a keyword or two and use them all over their site, hoping that the algorithm would favor the sheer […]
One of the biggest topics of SEO is the aspect of keyword research. A very basic definition is that it is the way that someone locates your website when they type a word into Google. Keywords are connected to your website or pages within your site. This is how you are able to create consistent […]