In today’s digital world, it is becoming increasingly clear that social media is a necessity for any business. Social media is a great way to connect with existing customers, but it is also a great way to attract internet traffic to grow a business as well. Social media SEO combines SEO strategies with social media in order to make a business more successful.
Social media works well with SEO because they both focus on bringing the right content to interested consumers. Hashtags and keywords in captions on social media function very similarly to SEO in delivering content to people who are searching for it. So, SEO keyword research comes into play with writing effective post captions and hashtags. Another benefit of using social media with SEO is that it provides a platform for users to give and share product feedback with others. If someone searches for a specific company or product, they can be connected with thousands of photo and/or video reviews that can make the company/product seem more credible. Social media also provides the option for a company to get feedback directly from consumers in the form of polls or reviews, which in turn can help the company improve their SEO and social media use. Social media can impact SEO by helping customers discover content that may not be immediately evident with a Google search. Most people searching on Google only click on options from page one, but this is a difficult position for a company to attain. Social media provides another way for companies to be noticed. Additionally, social media can help a company to build their brand and expose it to more people. The use of hashtags and multiple social media platforms can increase traffic for the company. Overall, using social media with SEO can increase a company’s credibility and help to grow the business, making social media a vital partner to SEO.
3 Responses
I think you did a great job at hitting the benefits of social media with SEO. The increased visibility and diverse options that social media offer are huge for companies that might not have the budget to compete with the big brands on Google search pages. Social media offers so many ways for building credibility and overall ease of searching and being noticed that it’s too valuable to ignore for companies today.
I like the fact that you mentioned hashtags and their use. It is an important tool to remember in the SEO tactics and it can have a good impact on your SEO performance.
Social media is definitely super important. Customers on Google probably already know what product they’re looking for, but with social media, you can reach a whole new audience of customers who didn’t know they wanted or needed your product.