Mangools.com concisely explains what is SEO is as well as useful vocabulary used. SEO is “the process of optimizing your website with the goal of improving your ranking in the search results.” If you type in “top hoodies”, what company will be at the top of the results on google? There will be sponsored websites that have paid to be on the top, and then there are companies that have done really good SEO and are also at the top. SEO allows the companies to be the first in contact with potential consumers online when they are looking for a product. SEO is focusing on the keywords to maximize organic results and be at the top of the page. With paid and organic results, you can be at the top.
Next, Mangools clearly explains what SEO is in a nutshell. There is what they call, the SEO soup. The SEO soup has 3 top ingredients. First there is quality backlinks, next, there is great content, and last, technical stuff. These are the three aspects for SEO. Technical stuff has to do with on-page SEO. (They do not explain enough of this). Great content is just delivering high quality information. If you have bad content that is not appealing then you will not have a good rank. The last ingredient in the soup is the quality backlinks, which represents backlinks that increase the authority of your site (Mangools). This is the last and one of the most important points to make SEO perfect.
Lastly, Mongools defines some useful vocabulary for people that are studying SEO. There is on-page and off-page SEO. These terms have to do with things you can do on your website vs. getting backlinks to show your search engine (Mangools). This company also defines the difference between black hat SEO and white hat SEO. Black hat seo is very craft and involves keyword stuffing, spam, hidden text, and irrelevant backlinks. Whereas white hat seo is useful, brand building, focusing on quality, on-page optimization (Mangools).
Thus, Mongools.com has a useful website that gives a clear and concise description of what SEO is and some useful vocabulary.
2 Responses
This class has been my first introduction to SEO, and I find whenever concepts are summarized, it helps me to understand the concepts better. I like the idea of SEO being a three-ingredient soup. The three concepts mentioned are not the three I specifically would have come up with, so it was helpful to read about those. Useful vocabulary can be an overlooked aspect and may not get applied to its fullest potential. Great post!
This is a great high level synopsis. Backlinks, content, and technical “stuff” could all have their own articles with how important they are. Definitely avoid black hat tricks, since it isn’t effective on search algorithms and even less effective on real users.