Blog Post #4

Is Search Engine Optimization worth it? Is it really as good as people say it is? And how can we ensure it will work? In an article by Contentoo, these questions and more are answered, and the true meaning behind search engine optimization is discussed. For some people, search engine optimization is a “powerful marketing technique that’s as relevant as others”. And for others it’s a “gimmicky practice” that manipulates people to engage with their business, while having no real effects on the business.

Contrary to what many people think, SEO is not click-bait, it is not manipulative, and it is not an inferior marketing technique. Search engine optimization is a way to optimize your search content in a way that it is visible to viewers, and provides them with a better user experience. Search engine optimization is much more than the content that you are publishing, it is also how that content is published. If a page offers more fully optimized viewing experience, for example, it is more likely to be prioritized. It is often assumed that search engine optimization is not a cost effective marketing technique, however that is very far from the truth. Contentoo discuesses a study that found those brands who engage in SEO save 400% on ad spending on average. By appearing as an organic search, rather than paid ad results, 70% of users prefer your site. Additionally, SEO traffic makes up about 53% of overall traffic to a website. These statistics show the relative importance that search engine optimization holds for companies, and should prompt businesses to invest in it. While search engine optimization can be a daunting investment for businesses, it is proven to pay off for the company and have a great return on investment. By investing in search engine optimization, you are investing in your company and it’s overall success, as well as people, content and tools–all of which are important and vital focuses of a successful business.