Small Business SEO: Why it Matters

For small to medium sized businesses, getting a company’s name to consumers can be incredibly difficult. Small business SEO is a very powerful way to bring your company’s unique value proposition to a larger audience. Even a business without many employees can have a wide reach, but to do so requires some work.

Often, smaller businesses have a very limited budget for advertising and marketing, and spending this money on paid search results is not always the best use of this budget. But with some simple SEO techniques, your company can rank higher in search results organically. These techniques can be overlooked by many small businesses in favor of paid marketing, but they can be just as powerful.

The first easy trick to helping your business is adding text in important places on your website. While images are powerful, without text in key locations on your site, browsers will not be showing your pages to the people who want to see them. A great example of this is alt text on images in your site. Alt text is text that does not actually show on the website, but is visible to search engines. This text can describe your images and also provide important context and keywords to help the search engine know if that image is relevant to a search that a user is making. Keywords are simply relevant words or phrases that your target market are likely to be searching. These keywords aren’t just useful for alt text, you can and should also be using them in other places on your site: blog posts, descriptions, and header text!

Even utilizing a small trick like this can make a huge difference for your business! This way, customers who need your products or services can actually find you. Next time your small business takes a look at their website, try to add some keywords and text into important places on your site! See what a difference small business SEO can make.