Using locational terms: Why is “Near me” search so important?

Near Me Practices – Why?

Through this article, I discovered that we do utilize “near me” practices so much, that it’s kind of crazy. The “near me” intent is ultimately to satisfy immediate intent and to utilize local resources and businesses to satisfy your immediate desires. With the desire to meet needs immediately, oftentimes users will utilize the “near me” features to locate local areas surrounding them that they desire to interact with. This also increases user visitation to local resource sites and physical locations as they strive to meet their end goal or desire. If your business or website utilizes the function of local sources, it can bring in new customers and increase major traffic within those areas. So, using this feature when looking for something specific just makes sense.

I believe that using this feature allows for local businesses to get discovered. This can also be a great way to advance my website that I am working on as well, Southern Living. Within this website, I will be utilizing this tool in some way to increase knowledge and whereabouts of local resources within southern communities. Prospective customers can then utilize the resources provided through this website and through the general “near me” search tool to explore surrounding activities and offerings in the places they are looking at moving to.

According to this article, with these two things paired and using the “near me” feature, in general, can bring about numerous benefits. According to “Google, 46% of all searches seek local results, and 88% of mobile searches for local businesses lead to visits or calls within 24 hours.” If this is true, the ability to draw customers towards your business and online tools will greatly increase traffic overall in your general location or website. Using this feature allows customers to experience the use of local SEO practices and local SEO. These two together allow for greater discovery of the content in discovery.

Key Practices When Using Local Resources or Near Me Tools

Through this article, they highlight key tips for creating Geo-specific keywords and how they are used well. They are provided in the list below:

1. Add location in key areas
2. Long-tail keywords
3. Localized service pages
4. User-generated content

These tips and tricks for the potential to have greater SEO presence, there are also a few key elements of this localized SEO presentation. To use local SEO well, it’s key to have the following:

1. NAP consistency – name, address, phone number
2. Location-specific landing pages
3. Local backlinks
4. Schema markup

To further your presence online, utilize Google My Business Tactics to optimize and enhance your profile. The best practices would include:

1. High quality images
2. Accurate information
3. Reviews & ratings
4. Service area
5. GMB posts

These are the main practices to utilize and keep in mind when you are attempting to create more traffic for your website or storefront. Through these practices, I intend to increase traction to my Southern Living website as I cater to the interests of those who are seeking out local attractions within southern communities.

Source Reference: How to Rank for the Words “Near Me” on Google | Markitors