Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the […]
When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search […]
Off-site SEO is an important component of search engine optimization that focuses on building a website’s authority, relevance, and trustworthiness through external factors. On-page SEO optimizes content and aspects within your site, off-site SEO generally revolves around link building, branding and socials. High-quality backlinks from authoritative websites act as endorsements, it tells search engines like […]