SEO is extremely important in today’s world for photographers. According to a site I read, one of the main SEO tips for photographers is to make sure photos on your website are optimized. Keeping your photos at the original size or larger is too large for the web and may decrease the speed of your […]
In digital marketing, there are two ways to get people to your website. The first is PPC when a company pays to get their name out there on ads. The other is SEO, and this is when you use a series of techniques to increase the relevance of the website so that the site pops […]
In class, we discussed writing alt text for images as a way to optimize a website for Google’s crawlers. Alt text is a great way to insert keywords into your website, however it is not the only way that content creators can optimize images to improve a website’s ranking on the SERP. According to SEMrush, […]
Does learning about SEO get you excited? Do you want to find a career where you can use your newfound SEO skills every day? Lucky for you, there are plenty of jobs that incorporate the SEO skills that we are learning about right now in class out there for you to explore, and possibly get […]
Google’s EEAT Model is crucial to understand for SEO. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Each category is a way that Google decides how relevant and credible your site is. Experience The first “E” in EEAT is based upon the personal, first-hand experience of the individual or brand. Google will prioritize content from […]
Backlinks are one of the best ways to increase your rank on the SERP and, with a little work, they are relatively easy to get. Before jumping into how to get these backlinks, a bit of background information is needed. A backlink is just what it sounds like, it is a link somewhere else on […]
Semrush, the new SEO research tool we are using in class now, has introduced 18 AI tools that cna help out with the SEO process. as they describe “AI SEO tools leverage machine learning and natural language processing to automate, assist with, and perform specific SEO tasks” along with it four key points. the 18 […]