Steps to Start Generate Backlinks to Your Site

Backlinks are one of the best ways to increase your rank on the SERP and, with a little work, they are relatively easy to get. Before jumping into how to get these backlinks, a bit of background information is needed. A backlink is just what it sounds like, it is a link somewhere else on the internet, in a podcast interview, or on social media that links back to your site. These backlinks are one of the top ways that Google decides where you rank on the SERP. The reason for that is these backlinks act as a sort of stamp of authority on your content. If others are linking back to it so that their users can get more information it shows Google that your site must be important in the field you are creating content in. Now that we have covered what these links are and why they are important, let’s jump into how they can be generated. The first step in getting these backlinks is to write content that is good enough to get others to link to it. You don’t want to focus on short little posts about random stuff but instead you want to write detailed, long form content about specific topics. This way when others write those short articles, your content serves as further detail and explanation to that short article. After creating all this content, you are going to want to get your name out there and in the minds of people that are writing that short content. By reaching out to them, you can start to build a relationship with the creator and get your foot in the door to start receiving some backlinks. Once that relationship is fully established, now you have one person that is linking to your site. You want to make sure that you don’t stop at just one person and keep reaching out to get those links. Finally one thing that you could also do is guest blog on other sites. That will allow you to give that blogs’ users a taste of your content and then provide them with a backlink to your site if they want to read more. These backlinks, while they take some work, are super valuable to gaining places on the SERP. For more information on how these different strategies work, check out this blog where I got the ideas from.