Amazon is a multinational technology company that is the world’s largest online retailer. It engages in e-commerce sales with the countless number of products that are offered on the site, involves cloud computing, online advertising for products and services, digital streaming with Amazon Prime Video, and most recently, the integration of artificial intelligence. Amazon was founded by Jeff Bezos in 1994. He originally built the site as an online bookstore, but it quickly grew to offer a wider range of products. Amazon now sells everything from video games and electronics to food and furniture.
Amazon uses search engine optimization to improve product listings and rankings. The SEO revolves around optimizing your products and updating your listings to increase their ranking and visibility in search results. Optimizing your listing allows shoppers to be able to view your product more easily and it will come up when they search for a product like yours. Amazon has its own algorithms that search for keywords to rank products on the site. It is also based on how likely the customer is to purchase the product.
Improving search engine optimization on Amazon can be done many ways. Conducting keyword research is the first thing that you can do. If you choose keywords for your products that will rank higher on searches, you will have a better chance of getting conversions and making sales. Pricing is also important because you want your products to be reasonably priced compared to similar products. Using bullet points and detailed descriptions of your product will also help it rank higher. This explains why most products of Amazon have very long lists of bullet points describing many features of the item.
Amazon’s strategies for search engine optimization have been extremely beneficial for many sellers in terms of increasing conversions and helping more people view and purchase their products. Using SEO effectively can help you make a lot of money on Amazon; you just have to make sure you are selling the right products and reaching the right people.
6 Responses
With amazon being at the top of online retailing, it is cool to see what made them successful and how others can use their SEO tactics and implement them in their own sites.
If there is any online retailer that needs sufficient SEO, it is Amazon. With the amount of products being sold, there are high chances of a product being lost if the keywords and target customers are not right. It is interesting to read how they do it.
It’s cool that you decided to talk about Amazon’s keyword-oriented algorithm rather than Google’s, which we most often think of and talk about. It’s also cool how keywords apply to the products on Amazon too rather than just websites.
Good job! I think it is really fascinating to read about how Amazon is using good SEO to advance its customer traffic. It was interesting reading about how the keywords Amazon uses impacts their product sales and traffic.
Before taking SEO it was funny to see the keyword packing that is present on Amazon listings. It’s interesting to read that this e-commerce platform has it’s own specific strategies that brands need to adapt in order to rank higher in search.
I really enjoyed reading your post. I think it crazy that amazon is such large site with so many products that it needs its own SEO strategies for companies to use to help their product come up first. Also, companies need to know the strategies to get ranked on amazon and google. They must have both in mind. Great post!