Many might assume that user experience and search engine optimization might have a few connections to each other, however, it is so important to understand how the two concepts work hand in hand. Understanding how a customer, consumer or user is accessing your site, or your products is so important for good traffic control.
First, doing good keyword research for your product or service is crucial to maximize the impact your company has on its customers. Additionally, maximizing your product images and descriptions is also crucial to maximizing traffic flow. Our culture is becoming more and more visual. Imagine being a customer looking to find a product but can’t seem to visualize it perfectly. Having good descriptions as well as clear and detailed imaging of the product is super important for the user to have a good experience with your business and product.
Users are looking for clear, direct answers to what they are looking for. The user’s experience with your business should be your number one priority as an organization. Good SEO, while keeping the user’s experience in mind, is the perfect combination for a successful business!
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Having good UX also allows Google’s bots to scrape the page more effectively. The more effectively Google can scrape your page, the better they can recommend it to users!