Local Search Engine Optimization is used to increase online presence for a business to appear in search engines when nearby users search for a relevant product or service. The goal of increased presence is to drive business conversions. Semrush Blog posted an article titled “How to Improve Local SEO: 11 Best Practices” that serves as […]
Over the last couple of weeks, I’ve been working as an intern for a company called ContentOracle AI through the E+I Fellows program here at the college. It is a marketing internship that leans heavily on the SEO process and adapts it to help gain passive traction to the website. Its also a useful tool […]
Nostalgia marketing is becoming an increasingly effective way for brands to market to consumers. You see this with the restoration of old packaging, retro logos, and the increasing popularity in thrifting. Many consumers have deep emotional attachments to businesses that once existed but you can only find in a select few towns, or not at […]
As a relatively competitive track athlete here at Grove City College, and especially with my new coach, I realized that my training actually somewhat mirrors the work you do in SEO. They are vastly different concepts, but both require a lot of patience, consistency, and a long-term mindset before you see the results you want. […]
Professor Sweet once asked the class if anyone looked at Reddit forums to find out more about your target audience. No one said anything, or even raised a hand. Then in the following weeks, I was working on a project for another class when I found myself diving deep into Reddit forums to find out […]