After taking the midterm and talking about it today in class, I have been drawn to off-site SEO (also known as off-page SEO) and I’ve been curious to how one executes the strategy besides gaining backlinks. To learn more, I found an article on Semrush Blog called “What is Off-Page SEO? A Guide to Off-Page […]
After our recent exam, I decided to do some searching about some of the terms I may or may not have missed (oops). In my searching, I found an article regarding semantic searching and keyword intent. In this article, by Harlem World, it was made evident to me that the semantics behind keyword intent and […]
There are some specific applicable aspects of SEO that you wouldn’t usually consider when you think of Search Engine Optimization. One of those specific applications is the use of SEO strategies for podcasts, or other forms of audio content. Posting audio online can pose some specific challenges in regard to SEO, because search engines can’t […]
Search engine optimization is all about optimizing your website using onsite and offsite optimization strategies. Some of the onsite optimization strategies to improve your website include using keywords in Title tags and headings, using alt text underneath your images, and creating user-friendly URL’s. Onsite optimization strategies are extremely beneficial when looking to optimize your website […]
Throughout this article, Location Page SEO: How to Create Optimized Location Pages by Connor Lahey, he describes who location pages within a business’s SEO is important. There are numerous ways to optimize this technique when your business operates within numerous locations. That may include: One of the key points within this is to discover relevant […]
Content is a tricky thing when it comes to brand building. On the one hand, it is an incredible tool when it comes to building positive brand awareness and creating something new for the mass consumer market. On the other hand, however, it could be detrimental to your image if done incorrectly, so this only […]
Link baiting might sound like a negative term for SEO, but it is invaluable to driving traffic to your website, especially to further optimize offsite SEO. What is link baiting? Simply put, it is when other sites similar to yours reference back to pages of your site. If used correctly, this can expand your rose. […]
Before you’ve had your first job in SEO, it can be hard to know how to build your resume and expertise. SEO certifications can help give you knowledge and experience. Plus, they can also show potential employers that you are both dedicated and driven to learning more about SEO. In this blog article, we’ll go […]
Since we are beginning our SEO challenge for this class, I thought it might be good to do some research on the best ways to fill content gaps on a website. I consulted a step-by-step guide from SEMrush. SEMrush recommends finding out what your competition is ranking for on the SERP because often you can […]
What are the main goals of Search Engine Optimization and what are some tips to optimize for each? 1. Raw Traffic The obvious main goal of optimizing a site for search engines is to generate organic site traffic. You want to get as many users as possible on your site for various reasons. To increase […]