Search engine optimization is all about optimizing your website using onsite and offsite optimization strategies. Some of the onsite optimization strategies to improve your website include using keywords in Title tags and headings, using alt text underneath your images, and creating user-friendly URL’s. Onsite optimization strategies are extremely beneficial when looking to optimize your website because you can tailor your website to have exactly what you need in order to attract customers and generate conversions.
Offsite optimization strategies can also be extremely effective when looking to improve your website and drive traffic to your site. One of the main offsite optimization strategies is link baiting. Link baiting is creating content that is so valuable to your site and your offerings that other people want to link to your site. Effective link baiting can bring in hundreds to thousands of external links that could dramatically improve your site. Link baiting evokes an emotional response and offers unique insights that compels people to share or link to your content.
Another example of an offsite optimization effort is brand mentions. Encouraging branded searches that are similar to the content that is available on your site can help with link baiting and driving traffic to your site. Guest posting is also another offsite optimization strategy because it allows other people to contribute content to your website. Influencer outreach also contributes to guest posting because it brings in influencers who can collaborate with your site.
What is most important to consider when attempting to use search engine optimization to better your website is figuring out what content that the people are looking for. Putting unrelated content on your site will not help you drive traffic or improve conversions because people won’t be finding the content that they are looking for. Using onsite optimization strategies like keyword research to figure out words and phrases that your target market is looking for will help increase website traffic, and using offsite optimization strategies like link baiting will also help increase traffic.
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