Link baiting might sound like a negative term for SEO, but it is invaluable to driving traffic to your website, especially to further optimize offsite SEO.
What is link baiting? Simply put, it is when other sites similar to yours reference back to pages of your site. If used correctly, this can expand your rose.
Here are 5 reasons that you should use link baiting techniques and how to utilize them to get more clicks to your website and find your target audience!
1.Content
Link baiting is closely associated with your content strategy and should always add value to your target audience. Use guest posts and find similar websites that have similar content and audience and reach out to collaborate with them.
2. Promotional
Whether or not your site sells an actual “product” or not, think of your content like a product! How can you promote your content in a way that your audience will actually be receptive to it? Make sure your promotional content is actually in places where your audience is, such as similar sites or promoted through opinion leaders.
3. Sharable Content
The key to taking advantage of link baiting is to make it shareable! That is also evidence that your content is actually of value to the audience. For example, throwing in a graphic that communicates the idea in an effective and visually appealing way can elevate your content and make it more likely that others will share it. Using acronyms or simple ways to summarize and communicate or remember the information is also key.
4. Relatable
While all your content should relate to your audience, you will greatly elevate the quality of your content if you can frame it as an interesting, down-to-earth story threaded with emotion and personal experience. Referencing your personas and what you know about your audience and using that as a foundation is key to this strategy.
5.Think Beyond the Website
If your content is a product, you need to advertise it! The best way to advertise is through PR, such as reaching out to the opinion leaders with whom the audience is familiar.
Link baiting is an invaluable strategy to increase your reach and boost your SEO strategy!
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2 Responses
Very good insights! I think that looking at link baiting from a different perspective provides useful information, good exploration of the topic!
Great explanation, the word “link baiting” does often sound like something it doesn’t actually mean, you explained well how it is actually positive and beneficial