Throughout this article, Location Page SEO: How to Create Optimized Location Pages by Connor Lahey, he describes who location pages within a business’s SEO is important. There are numerous ways to optimize this technique when your business operates within numerous locations. That may include:
- improving visibility
- providing valuable information for customers – direct search results
- increasing foot traffic to local businesses, leading to sales
- building trust and credibility
One of the key points within this is to discover relevant local keywords and utilize them to cater to your business. This may include using near me tactics as well as the actual physical location that customers may be searching for directly. To discover some keywords to use on your site, it may prove beneficial to use SEMrush’s keyword magic tool.
In addition to this, it is key to create location-specific content for your potential customers to discover in the location they are searching within. Make sure to use these key words and location specific content within your website and social media. This will make sure that customers can discover where you are located and what your offerings are.
Also, it may prove beneficial to embed a Google Map. This may be beneficial so that potential customers can actually see their destination before trying to find where you are located. Utilize location specific imaging. I value this one for sure because customers may have a strong desire to see locations visually, that way they know what they are getting themselves into.
Another key element is to feature customer reviews. By displaying this, they are then able to see first-hand experiences through their comments on your business as well as your specific location. This also contributes to the Page Ranking process within the Google algorithms.
There are other steps including utilizing a key call to action process on your website. Customers are then able to seek out specific information provided on your site. This is especially important when creating your website to be used on a mobile device. The use of mobile allows for your potential customers to discover your resources on the go as well.
In conclusion, here are numerous steps and key things needed to be included on your website or mobile app when creating something that is user friendly. Location SEO can be utilized well to generate more traffic and provide more specific resources for those in search of your content.
No Responses