Word stream provides a basic beginners guide to search engine optimization. They have 8 concepts to cover. The 8 topics are:
- What is SEO and why is it important?
- Keyword research and keyword targeting
- On-page SEO optimization
- Information architecture
- Content marketing and link building
- Technical SEO
- How to track and measure SEO results
- Mobile, international, and local SEO
I will cover the first 3 points. First, why is SEO important? SEO is important for getting traffic to your site to drive revenue and increase awareness. People should care about SEO as it is a tool that can help people be aware and find your site with ease.
Second, when finding keywords word stream gives some basic tips. When looking for keywords, you are looking for words that the consumers might use. What keywords are they thinking of? What are their pains and needs? How would they search a particular product up? You want to find keywords that have a high volume but that is also relevant to them and to the product that you are offering. This will require extensive research but also a focus on your product offering and how you can help. In a competitive market, there will be several companies that have done excellent keyword research. How can you provide information better or different?
One more point they cover is on-page SEO optimization. How can you optimize your site online? Some components are title tags. This can help the user scan through the page to find relevant information. Meta descriptions are also useful to give a concise summary of the headings and topics. In can provide bits of information. Furthermore, focusing on the body content is important as people are trying to find information.
Word stream does a concise summary on 8 points that can help people with SEO. SEO is an important tool that can help drive traffic and revenue.
3 Responses
Great comments on an very useful site. It is definitely important for people to be utilizing the resources out there for them!
Thank you for summarizing a bit of WordStream’s guide. I love how it breaks SEO into manageable steps, especially the emphasis on understanding consumer needs for keyword research.
This is very insightful! I appreciate how simple WordStream explains SEO because it can feel at times very complex and confusing due to all the variables and nuances.