Link Baiting gets a bad rap. Although “baiting” sounds an awful lot like being deceitful and manipulating someone into doing something that they aren’t intending to do, or “baiting” someone into doing something, it really isn’t anything at all. Link Baiting is the practice of leveraging an authoritative site in your industry into linking to […]
Putting Search Engine Optimization is a lot easier said than done. You can know all about Metatags and keyword research and persona portfolios but actually figuring out what in the world you’re doing is another story. The one thing I’ve learned is that there is brilliance in the basics. Keywords, Keywords, and more keywords. Sometimes, […]
What are keywords and how are they used effectively? Keywords are words that are entered into search engines by searchers to find results or answers to their queries. You should include keywords in your web content so that your webpage will appear in search results for relevant search queries. Keyword research can help you find […]