Over the last few months, we have seen a massive increase in all kinds of AI engines. Recently, Deepseek has overtaken a lot of other AI engines as the top spot. Deepseek is a new AI engine based out of China, funded by Chinese hedge fund High-Flyer. As such, many people are skeptical about using […]
In SEO, the skyscraper technique refers to finding a piece of content by your competitors that is trusted by many other sites in your content area and includes many backlinks. The skyscraper technique includes: The reason this is called “skyscraping” is because you are finding a piece of content that considered very well known and […]
In class today, I was pretty intrigued and very interested in the beginning of Googles life. Professor Sweet briefly mentioned its upbringing but I wanted to take a deeper look into “Backrub” and how it turned into the number one search engine of Google.Diving into Googles own About page, Backrub was started by Larry Page […]
Just because a company is selling a niche product it doesn’t mean that the seller won’t face strong competition from other sellers. Selling products in highly competitive niche areas comes with some specific challenges and ultimately SEO is still just as important for selling and conversions. There are some specific and some more general SEO […]
This week I read an article all about bad practices in search engine optimization and how to avoid these practices. Bad SEO is any practice that will hurt your rankings or provide poor user experience. Bad SEO can be accidental or intentional. Accidental SEO would be something like having duplicate content. Intentional SEO would be […]
The world is changing every day, all the time. Consumers are constantly changing their opinions, and sellers are constantly trying to change with those opinions. But, just because your old content might not be as relevant, doesn’t mean you have to throw it away completely. Updated content can help drive more traffic and engagement, so […]
Knowing the YouTube search algorithm is important for any video content creators. Regardless of whether a video is informational, building a brand, or designed to sell products, working with the algorithm is essential to having it ranked. Video creators that know what the search algorithm is looking for can push their content to more relevant […]
Information gain is a way may Google evaluate a site for rank by analyzing how much “new” information your site includes that your user hasn’t been able to collect elsewhere. It is meant to be useful to the information gathering intent of the user. This part of Google’s algorithm would allow them to better target […]
There are many parts of SEO that are important to understand and implement well. This is not an exhaustive list, but rather the top 5 that are stressed today as absolutely necessary for SEO success. 1. Keyword Research Once you understand your audience and the industry that you’re moving in, it’s absolutely necessary to do […]