Over the last few months, we have seen a massive increase in all kinds of AI engines. Recently, Deepseek has overtaken a lot of other AI engines as the top spot. Deepseek is a new AI engine based out of China, funded by Chinese hedge fund High-Flyer. As such, many people are skeptical about using Deepseek, citing things like national security concerns. Regardless of this fact, many people have made the move over to Deepseek. Being able to harness Deepseek to it’s full potential can open many new doors for people wanting to take full advantage of SEO.
In an article from Search Engine Land, many different uses are shown of Deepseek. Because of it’s open-source model, anyone can customize and self-host the model. This makes it especially powerful for SEO, given the hundreds, if not thousands of customizable options. Another way that Deepseek differentiates itself from other AI engines is through the technical based problem solving that Deepseek possesses. Deepseek is exceptional at sorting through data and giving technical answers. Other AI engines may not be as good at this sort of task. The one thing that Deepseek does not do as well as others is pull real time information from the internet. It still does it well, but not nearly as well as other AI engines like Perplexity. Still, Deepseek has cemented itself as a great force in the world of using AI for SEO.
Despite all of the strengths of Deepseek, it still comes with it’s limitations. Given that is essentially owned by China, there is tons of censorship that occurs. Another issue that Deepseek has is that it is far more inaccurate compared to other AI engines. According to the article, “It failed 83% of the time when tested against false narratives, a NewsGuard evaluation found”.
Given these good and bad things about Deepseek, it can be a very valuable tool if it is used correctly. Just like everything else, it must be used with accuracy and ethical practices in mind. Hopefully SEO marketers can continue to harness the power of Deepseek and create a more optimized internet.
One Response
It has been really interesting in the last two years alone to see how different AI tools have emerged for various types of tasks. When I came to Grove as a freshman, I had never used AI, and had no clue how to engineer a prompt or even what AI was capable of. Now, I have used several different AI engines, and am seeing the benefit of the tool to help analyze data and offer solutions. However, I still didn’t know much about Deepseek, so I appreciated your article and the light you were able to shed on it. With the high fail rate, I’m not sure I’ll be using it anytime soon, but it’s definitely important to be aware of!