There are thousands of companies that maximize their marketing and business success through the content they promote, and, in the ways, they optimize their search engine to suit how they believe their customers would be searching their products. The combination of good content marketing and well thought through search engine optimization is an unstoppable duo when it comes to the success of a business.
Target does a specifically impressive job at understanding the keywords of how customers could be looking for their various products and services. Target is set apart from most stores for its variety in what they sell. From toys to groceries, camping supplies to baby onesies, men’s clothes to women’s shoes, they reach so many different customers. Because of their variety in products, they have a lot to work with for impressive content marketing.
In understanding what words their customers are using through search, Target does a good job of using content marketing to draw people to their company and makes their products easily accessible through impressive SEO.
2 Responses
Really good thoughts Abby, and you definitely highlight the massive task at hand for Target to be able to maximize their search and content, since there are so many different categories, keywords and target audiences. I do always feel like I can navigate the Target site well and easily find what I am looking for, which makes me wonder how Target’s in site search differes from other retailers.
I think this is a really good take on Target’s SEO. Their ability to connect with customers through tailored keywords shows the true power of understanding your market.