There are, of course, numerous methods to AI throughout all of the internet with several different methods of its use. There are several key takeaways from research done on the uses of AI around the world. A study that analyzed 200k keywords and analyzed the results of that study to take away what was being utilized the most through AI platforms.
At first, it was differentiated by mobile searches and desktop searches. Over 35k keywords being search through AI were question-based keywords on the desktop and over 32k on mobile. This indicates that questions are a major part of searches. Due to that, there is a more need of discovering information. This is fascinating, with the contrary to navigation, transaction, or commercial intent research that may have been less important than originally thought. Informational information is the majority through these AI overviews.
In addition to that, there were more popular industries searched for through this AI process. Through the desktop research, the health and people/society industries were the most popular in this article. This makes sense due to the fact that information is a general interest to society. For mobile research, the industries of people/society as well as science were the most popular areas.
Furthermore, for AI to give a more detailed inquiry, it depends on the length of actual prompt given. The average would be about 119 words, and 759 characters for desktop, and 90 words with 572 characters for mobile to provide a quality answer to the prompt. This would then generate a comparable response to the inquiry as well.
This being said, there are key phrases used to prompt AI features as well as key themes that provide commonalities between them. With more research being conducted all the time, marketers can utilize these searches to their advantage.
2 Responses
I didn’t know that certain key phrases could prompt AI overviews, but it makes sense. I’ve realized that longer prompts usually do result in AI over regular search. AI will definitely be helpful for user search intent in the future as it becomes more adept.
Hello, I liked everything that you had to say. AI is such a cool piece of technology that we have, and I enjoy getting to read more about how people should be using it. As a marketing major using AI to conduct research makes a lot of sense and I will start to do that.