What is a Slug? Is it the slimly gross bug that lives in dead tree stumps? Yes…but the slug we are looking at is not that type of Slug. Slugs in SEO are the last parts of the URL that serves as a unique identifier of the page. Underlined in Purple is the Slug in […]
While doing some more research on SEO, I came across an article that intrigued me. The article was from Practical Ecommerce and was about being able to balance a new term being thrown around called “brand visibility” with SEO. One of the most interesting things in this article were the statistics. The article says, “generative […]
Link Earning in SEO: Coca-Cola’s Creative Campaigns In SEO, link earning means organically attracting backlinks to your site. It requires readability and authority. Coca-Cola is a globally known brand that does this well from their marketing campaigns. They’re known for launching memorable ads that resonate with their target audiences. Campaigns that generate a lot of […]