AI and SEO

For my blog post this week, I wanted to learn more about the effect that AI has had on search engine optimization and how people are using AI as an integral part of their regular SEO practices. This article claims that AI is actually what will drive the future of SEO. Various AI algorithms like Google’s RankBrain have greatly increased accuracy and results personalization. This causes a better SEO landscape to work from. The algorithms learn everyday to better understand user intent and offer clear search results. Search used to just be simple keyword matching but now, with AI there is semantic search that takes many things into account like behavior and meaning behind certain words. AI has really changed the game as far as content creation and optimization for SEO. AI can save time and also boost content quality and relevance. It is important to note that human creativity is still essential to SEO and cannot be fully replaced by AI. The article makes an important point to balance human expertise. Human creativity still creates competitive market and can help you build trust with your audience. This article claims that it is important to embrace AI-driven tools. We don’t need to be afraid of artificial intelligence but instead can use it to our advantage while still remaining in control of everything we implement into a site. In summary, AI is truly changing SEO. AI is making SEO more efficient and user centered by increasing search accuracy and focusing content on user intent. SEO will remain a main factor in digital marketing, but AI is slowly becoming it’s main driving factor!
https://www.forbes.com/councils/forbesagencycouncil/2024/02/02/ai-is-driving-the-future-of-seo-how-to-adapt/