Link baiting may sound suspicious and unethical, but it is actually the opposite. It can be a great way to gain backlinks to your site. Link baiting is leveraging authoritative websites in your industry into sending traffic and links to your site.
How do I link bait?
So, in order to get the authoritative, powerful linkers to link back to your site, you need to create compelling content that others will want to link to naturally. What I mean by “naturally,” is that you should never buy links, be a part of link farms or webs, participate in excessive link exchanges, use automated programs to generate links, or other tactics such as these – they are not ethical ways of gaining links. Instead, you should focus on optimizing your website by creating quality content so that other websites will want to create backlinks.
Quality content should be appealing to users by being relevant, accurate, and useful, as well as original, insightful, and interesting in a way that provides value to the searcher. Also note that you should have a large quantity of quality content so that you appear legitimate and do not leave searchers with little to no information to go off of when visiting your website. To learn more about creating quality content, check out my post The Importance of Content.
How will link baiting help my website?
When done right, link baiting will lead authoritative websites to create backlinks to your website. When authoritative websites backlink to your website, your website will appear more credible and you will gain more backlinks from other websites interested in your content. The authoritative websites linking back to you website will drive more traffic to your website which should ultimately lead to conversions. Needless to say, link baiting is a great way for your website to gain quality backlinks that will give it more authority, traffic, and ultimately, conversions.
4 Responses
Good job! I am someone who thought link baiting was an unethical practice so this article was helpful to understand its benefits.
Nice post! You gave a nice layout and definition of what link baiting is and effectively explained why it’s not a bad thing as its name suggests. It was also cool to learn about the benefits, especially how gaining links from authoritative companies can let some of their authoritativeness reflect on you.
A lot of people get the idea of link baiting being a bad thing, when in reality, it is a sound way of conducting SEO.
Yes! Thank you for writing about this! Link baiting does sound like a negative thing. I liked the questions that you asked and answered.