For so long, Google’s rankings were primarily focused around website links. Then came a mix of videos, images, and more for a comprehensive search. Then it was “knowledge panels” that showed quick summaries of information. But recently, things are shifting in an even bigger way, and that is through AI-driven search. The Rise of AI […]
Once again, while doing research for Search engine Optimization, I found more information regarding creating a well-rounded SEO. This time it was an article by News Drum describing four different types of search that consumers may embark upon. These four types are customer servant, librarian, journalist, and teacher. In conclusion, there is no one type […]
Amazon is the second largest retailer in the world, second to Walmart. They have the biggest online catalog of any retailer and they can ship products so quickly that will show up at your door in less than two days. At times it is less than a day. Due to the magnitude of amazons products […]
As we have continued to use Semrush throughout this semester and have begun the Semrush Academy Modules, I have been amazed at the power of their site, and all the tools and capabilities that are available. It genuinely feels as though every single aspect of digital marketing can be tracked, improved, and managed through their […]
Link earning is a crucial component of any successful SEO strategy. Unlike outdated tactics that rely on manipulation, link earning focuses on creating genuine, high-quality content that naturally attracts links. A well-executed link earning campaign can improve your search engine rankings, drive targeted traffic, and establish your brand as an authority in your industry. However, […]
It’s easy to think of SEO in terms of data. Conversion, click-through rates, keywords, linking on and off the page, hitting a certain word count, and creating embedded links are all valuable parts of the process. It’s also important to consider SEO in terms of content. Knowing your audience, creating value, and getting creative with […]
So you have a website, but don’t know what to add that will really differentiate yourself? The right topics can drive organic traffic and increase visibility online. Here are five easy ways to find content ideas for any website: Pay attention to the frequently asked questions your customers ask about your products or services (the […]
I recently read the article titled 9 Video SEO Tips to Help Your Videos Rank from the blog section of Semrush. The first tip was to make videos about topics that people are searching for through a keyword search tool such as Semrush’s Keyword Magic Tool. The second tip is to make high-quality videos with […]
What Is Negative Earned Media? In the realm of advertising and SEO, negative earned media is a form of outbound media. It is when a customer speaks poorly or complains about a company and its products/services. For example, if Chick-fil-a was to take away their Chicken-Minis for breakfast, there would be a plethora of online […]