There are many times that your content might hit a snag or start to stop attracting the audience numbers that you used to. What do you do in these scenarios when you feel like your content whale is beached?
- Analyze the problem. Look at the data, see where the problem is. Are your views going down? Are you losing ad revenue? Before you can tackle a problem, you have to identify it first.
- See if it still has a pulse. Nothing is dead until it stops breathing, so if you can breathe new life into your content, then do it! Put a new spin on it, create something new, or acknowledge that your content was dying and turn it around.
- Get actual opinions. Look at the comments sections. Often times your worst critics are the most honest people. They might be harsh, but half the time, they’re right. If you posted something that didn’t quite resonate, get into contact with the people that didn’t like it and ask why. It’s an easy question, but you may not be ready for the answer, so don’t be afraid to get your hands dirty and do some digging
Hope this helps and can get you thinking on how to constantly innovate your content so it doesn’t stagnate in the first place!
3 Responses
I really like your 3rd point there about looking at the comments section. You are right that it might not be the most fun activity but it can definitely lead to more content ideas!
We always talk about how to enhance content through SEO, but even with SEO in place, it can lead your content to stagnate. Your blog is a good reminder of that. All three of your points create a great start to tackling the problem! Finding a new and creative change to your content could lead to a whole new audience.
Comments sections can be very scary places, but I think they are crucial for seeing real opinions. Sometimes, as a person in the company, you cannot see the outward look or feelings customers have to be able to create content that resonates with them.