Every brand has a personality, which is what sets them apart from the competition. People are more likely to buy from a business with a brand personality similar to their own. So, when considering SEO, integration of that personality throughout the content should be considered. What words would that type of person use? What layout […]
Prior to taking this class, I had never thought twice about why the contents of an error page are so important. Ending up on an error page was always frustrating, but the rise of funny and engaging error pages is a great way to differentiate yourself- that is a custom 404 page! I was able […]
SEO is only as good as it’s weakest link. You can have all the keywords and content in the world, but if you’re lacking in uniqueness, your site will fall into the realm of mediocrity. Every bit of the website needs to be able to work into itself and bring other pages up with each […]