Every brand has a personality, which is what sets them apart from the competition. People are more likely to buy from a business with a brand personality similar to their own. So, when considering SEO, integration of that personality throughout the content should be considered. What words would that type of person use? What layout and style of website would be appealing to an audience like that?
Think of your website as more than a functional tool—it’s an extension of your brand’s personality.
Here are 4 ways to incorporate personality:
- Communicate Like You Naturally Would
- Your website’s copy should sound like you, whether that be professional, cheeky or sincere.
- Visual Elements That Stand Out
- Choose colors and fonts that feel like your brand. Stock photos are ok, but real photos and videos show the real you.
- Share Your Journey
- An about page is a powerful way to express your brand’s personality. People love to hear the human story behind the business.
- Inviting Calls-to-action
- Calls-to-action that align with your personality feel like a natural next step for visitors. Instead of “Buy now,” try “Let’s explore this together.”
A Nielsen report shows that 59% of global consumers prefer to buy products from brands that align with their values. This indicates that when a brand’s personality mirrors the values or lifestyle of its target audience, it’s more likely to lead to purchasing decisions and long-term customer relationships. So when considering content for your website, keep personality in mind.
3 Responses
Hello, I like what you had to say in this post. I do find myself buying from companies that I morally align with. Which is funny because I never realized that until now.
I really liked this blog post! I completely agree that we are more likely to buy from brands that resonate with us and our own personality. SEO is such a great tool to integrate a brand’s personality into the site’s content.
I enjoyed reading your post, well done! I like how you emphasized the importance of intriguing content for users. It is true that good content brings users in and keeps them engaged!